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No damage. Smart healthy color.

Conditioners & Shampoos with BOND REBUILDER that color, strengthen, & remove dryness at home

Create bold colors & use daily to keep it fresh. All you need is a 5 mins in the shower. It’s that easy!

100% Vegan & cruelty free

Made from plant based palm & coconut

Hair color damage free. No Ammonia. No peroxide.

No sulfates. No Paraben.

Food & Drug/EU color safety tested

Viral
Colorditioner & Colorwash

Vivid colors for blondes & browns.

Pastel colors for blondes.

Create color, maintain & refresh

Daily deep moisture

Color depositing conditioners

with bond rebuilder

Daily hydrating

Color depositing shampoos

with bond rebuilder

Gem lites
Colorditioner & Colorwash

Natural colors for blondes, reds & browns.

Maintain & refresh

Daily deep moisture

Color depositing conditioners

with bond rebuilder

Daily hydrating

Color depositing shampoos

with bond rebuilder

What makes our color conditioners and shampoos different…

from everybody else.

The celeb buzz

BUZZFEED | JULY 2020

“A Celeb Luxury color depositing shampoo for anyone who would like to turn their ~Pinterest pastel~ dreams into reality”

BUZZFEED | APRIL 2020

“Guaranteed to keep any fun color looking fresh and vibrant like you just got it done.”

BEST REVIEWS | JUNE 2020

Celeb Luxury Viral Purple Colorwash named the
best color shampoo on Amazon.com.

Celeb innovation recognized worldwide

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