No damage. Smart healthy color.

Create bold colors & use daily to keep it fresh. All you need is a 5 mins in the shower. It’s that easy!

100% Vegan & cruelty free

Made from plant based palm & coconut

Hair color damage free. No Ammonia. No peroxide.

No sulfates. No Paraben.

Food & Drug/EU color safety tested

Viral

Shampoos & Conditioners

Vivid colors for blondes & browns.

Pastel colors for blondes.

Create color, maintain & refresh

Daily hydrating

Color depositing shampoos

with BONDFIX bond rebuilder

Daily deep moisture

Color depositing conditioners

with BONDFIX bond rebuilder

Gem lites

Shampoos & Conditioners

Natural colors for blondes, reds & browns.

Maintain & refresh

Daily hydrating

Color depositing shampoos

with BONDFIX bond rebuilder

Daily deep moisture

Color depositing conditioners

with BONDFIX bond rebuilder

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$35

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What makes our color conditioners and shampoos different…

from everybody else.

The celeb buzz

BUZZFEED | JULY 2020

“A Celeb Luxury color depositing shampoo for anyone who would like to turn their ~Pinterest pastel~ dreams into reality”

BUZZFEED | APRIL 2020

“Guaranteed to keep any fun color looking fresh and vibrant like you just got it done.”

BEST REVIEWS | JUNE 2020

Celeb Luxury Viral Purple Colorwash named the
best color shampoo on Amazon.com.

Celeb innovation recognized worldwide

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