Choose your current color. See the results.
Colors for blondes
From blonde to bright purple
The lighter & more even your blonde, the brighter & more even the result. For lightened hair, not virgin hair unless you have lightened highlights. 
Colors for browns
From brown to purple
For lightened hair, not for virgin hair unless you have lightened highlights. 
See pastel color options
Healthy color duo
Use color shampoo and conditioner together for more hydration, extra color intensity, and to prevent fade. $63 Buy Now
Real people. Real results.
Get the video look:
Look 1
Look 2 & 3
Vivid purple Want to be one of a kind?
Blend the colors you want, your way. The results are magical. $2 Buy Now
Your custom blending bottle 
We make hair healthy
No damage!
FAQs
Vivid purple shampoo
- DOES MY HAIR HAVE TO BE BLEACHED TO GET VIBRANT PURPLE?
For the most color vibrancy, hair must be bleached to platinum/pale blonde. The lighter your color, the brighter your results. - WILL THIS WORK ON DARKER HAIR?
Yes you can use vivid purple on darker color treated hair & the result will be more jewel like. On brown hair with highlights you will get more vibrant results. - HOW LONG WILL IT TAKE TO COME OUT OF MY HAIR?
How long it lasts depends on the color you used, how often you’ve used it, how long you’ve used it, the condition and porosity of your hair. - HOW LONG DOES THE COLOR LAST?
Can last as long as you want with continued use. Vivid’s take more time to wash out of the hair. To try a new color, stop using our product and wash your hair with any clear shampoo.
