Our vision is for you to LOVE YOUR HAIRCOLOR.

We make color fade a thing of the past. Our specialty is haircolor cleansing, conditioning.

For luxurious, healthy hair you deserve.



Stop Fade. Extend Haircolor Happiness.

Why are so many people obsessed with our products? They solve the biggest complaint with all haircolor…it fades so fast! Celeb Luxury products add TRUE COLOR DEPOSIT while cleansing and conditioning and VISUALLY keep haircolor BRIGHT and FRESH. Our patented color technologies truly stop color fade.

Our focus as a company is to create the most effective, disruptive and creative products that people love and can’t live without. We are rapidly building our haircolor community by creatively spotlighting the work of hairdressers, influencers and consumers from around the world on our social media pages, making them the featured beauty influencers and “THE NEW CELEBS” today. These authentic interactions not only cultivate a sense of community, they inspire creativity and build trust in our company with our customers and our brands.

Since launching in September 2016, Celeb Luxury is in over 3,000+ salons across the US, Canada, United Kingdom, Germany, Italy, Spain, Denmark, Sweden, Switzerland, Norway, Finland, South Africa, Malta and Guatemala.

We were voted #1 Hair Product worldwide at Cosmoprof Bologna 2018. Global industry’s most prestigious award for mass and professional products.



We care about YOU! Health and Safety are important to us. We use only Direct Dyes that are FDA and EU SAFETY compliant.

All Celeb Luxury products are 100% Vegan. Gluten-Free. Sulfate-Free. PPD-Free. Ammonia-Free. Peroxide-Free. Sodium Chloride-Free. Cruelty-Free. No Animal Testing.


Five decades as a visionary in the beauty industry, Leland has been inventing, creating and operating successful brands throughout his career. 

As the CEO and owner of Artec Systems Group, Leland created the world’s first color depositing shampoos and conditioners, Texturline styling and KIWI hair care products. Artec was acquired by L’Oréal Paris. in 2002.

One of the salon industry’s first haircolor specialists, Leland was the beauty editors' "go-to" person for professional haircolor and techniques. Editors from Vogue, Harper’s Bazaar and others discovered his innate ability to identify fashion and lifestyle ideas and translate them into new trends and techniques for haircolor.

Leland has defined both his career and art through the search for “what should be that is not.” In 2016, he seized the opportunity to fill an unmet void in the marketplace. He introduced Celeb Luxury Viral and Gem Lites, unprecedented global color maintenance products with intense primary, secondary and traditional haircolors that are so modern today.

“Our proprietary TRUE COLOR DEPOSIT technology is a gamechanger,” says Leland. It protects your haircolor investment by stopping color fade and keeps haircolor looking fresh, vibrant and healthy.

Celeb Luxury. Stop Fade. Extend Haircolor Happiness.